About The Ten Percent Club

Welcome to the Ten Percent Club, one of the most sought-after supplementation brands in professional sports! Let us take you through our journey from the formation in 2022 to where we stand today.

Established in late 2022 by our founder Luke O'Reilly. The foundation of the Ten Percent Club has been built upon a unique blend of his own experiences, combining an engineering background with a later transition into the world of professional sports, specifically football.

Driven by a desire to enhance not only his own health but also his productivity, Luke constantly sought ways to improve. His relentless pursuit led him to discover the power of natural supplements and their potential to optimize performance.

The Team Behind the Brand

Backed and Created By Athletes


At the heart of our brand is a team of former professional footballers who have competed at the very highest level. We understand exactly what the body and mind need to perform—because we’ve lived it. This deep, first-hand knowledge of elite performance is what sets us apart. Every product we create is designed with purpose: to support physical endurance, mental clarity, and recovery—whether you're on the pitch, managing stress, improving sleep, or striving to be at your sharpest every day. Our mission is simple: to help you perform at your best, just like we demanded of ourselves throughout our careers.

Meet The Team

Jamie Ward

We are proud to have Jamie as a key member of our team. Born in Birmingham, Jamie's professional football career spans numerous clubs, including Sheffield United, Derby County, and Nottingham Forest. Notably, he earned 35 caps for the Northern Ireland national team and represented his country in the UEFA Euro 2016 tournament.

Jamie's extensive experience in top-tier football and deep understanding of athletic performance make him an invaluable asset to our brand, ensuring our products meet the rigorous demands of athletes at all levels.

Meet The Team

Matt Lowton

Matt began his football journey with Sheffield United's academy, eventually making 78 appearances for their first team. His impressive performances led to a move to Aston Villa in 2012, where he featured in 72 Premier League matches. In 2015, Matt joined Burnley FC, contributing significantly over eight seasons, including their promotion to the Premier League.

His extensive experience in top-flight football and deep understanding of athletic demands make him an invaluable asset to our brand, ensuring our products are tailored to meet the needs of athletes striving for peak performance.

Meet The Team

Joel Lynch

Joel's professional career includes notable stints with Brighton & Hove Albion, Nottingham Forest, Huddersfield Town, and Queens Park Rangers, amassing over 400 league appearances. Internationally, Joel has represented Wales, earning a cap in 2012. His vast experience across various tiers of English football, coupled with his insights into the physical and mental demands of the sport, make him an exceptional asset to our brand, ensuring our products support athletes in achieving their highest potential.​

Looking Forward

Understanding the challenges athletes face when sourcing supplements backed by informed sport, he dedicated six months to thorough research and testing determined to find a UK-based facility that could produce high-quality nootropics and pass the rigorous informed sport process with flying colors.

Within just 14 months, what started as a dream, has now become the talk of the town in professional sports. Our nootropics supplement brand has gained immense recognition and trust among athletes worldwide.

We are proud to offer global shipping, ensuring that athletes from all corners of the globe can benefit from our products. As for the future, we have exciting plans in the pipeline.

We have recently signed a partnership deal with powerhouse sports agency, Paradigm Sports.

Paradigm Sports is renowned for managing some of the biggest names in sport which include Paradigm Sports is renowned for managing some of the biggest names in sport which include Conor McGregor, Michael ‘Venom’ Page, Dakota Ditcheva, and Michael Bisping. Along with a huge roster of brands that include Forged Irish Stout, Proper twelve whiskey and McGregor fast.

Stay tuned for more groundbreaking developments from our brand and thank you for joining us on this remarkable journey in the world of nootropics.

Learn About Paradigm Sports